Offline Influence is a strategy & launch partner for creators, influencers, authors & talent who want to create new revenue streams, expand into new platforms & build a more resilient business.
We have over 20 years of experience in publishing, brand strategy, operations, marketing & launching.
You’re enjoying working with aligned brands but something else is trying to come through. Maybe it’s a program, a product of your own or establishing yourself on a new platform in a meaningful way.
Offline Influence exists to support you.
The people who will find themselves in the strongest position in the next five years aren’t the ones with the biggest followings. They’re the ones who built something their audience could step inside & belong to.
Here’s what we can help you bring through:
There’s so many different ways we can work together — one-off sessions, projects, longer-term engagements, joint ventures. The first step is jumping on an exploration call with Alison.
Alison has spent fifteen years building engaged communities & launching brands. She knows what it takes to go from idea to infrastructure & has been recognised for doing it at the highest level. Alison built Get Offline from a podcast into a world of mentorship generating over $1.2m in revenue.
Before Get Offline, Alison launched three global media titles into the Australian market in a single tenure. Alison understands the architecture of a community that sustains itself & knows how to build the commercial foundation that sits underneath it. Alison has been featured on B&T’s Women In Media Power List twice & is the recipient of some of the Australian publishing industry’s most coveted awards including Publish Executive of the Year, Website of the Year & Launch of the Year.
Lisa is a seasoned editor & senior strategist with over a decade’s worth of experience supporting some of Australia’s biggest beauty & lifestyle brands & editorial titles. She was the founding editor of Byrdie Australia, which won Publish Launch of the Year. Before that, Lisa helmed the beauty & lifestyle departments of Shop Til You Drop and FAMOUS magazines. Her words & shoots have appeared in InStyle, Refinery29, smh.com.au, JONES, Mamamia, Adore Beauty & more.
Lisa has worked on words, content, campaigns & strategy for brands like Dior, Sephora, Dermalogica, Eleffect, Sodashi, Sisley, Westfield, QIC, Nikon & Glasshouse Fragrances. She currently oversees marketing communications for Australia’s most respected news brands including The Sydney Morning Herald, The Age and The Australian Financial Review.
We can carry the rest.
Most creatives & creators have been giving away their best thinking for free, in fragments, for years. The most logical expansion strategy is typically already there. Our job is to excavate it, name it, build the container around it & help you believe that you are more than talent. You can be the steward of your very own brand world & business.
POPSUGAR, Who What Wear, Byrdie, Eleffect, Dior, Sephora, Refinery29, Adore Beauty & many more.
To learn more about Alison & Get Offline, listen to Offline, With Alison or subscribe to the Substack.
