opening may 2026
For women who are ready to start a sovereign service business built on expertise & relationships not short-form content & algorithms. By award-winning leader & seasoned mentor, Alison Rice.
The way we work is changing & you already know it.
You’ve felt it for years — the career that looked right on paper but never quite fit, the Sunday dread & the performance of productivity for an organisation that would replace you without ceremony. Now AI is in the room & the calculation has shifted in a way that feels both terrifying & — if you’re honest — like permission.
Permission to finally do what you’ve been putting off.
You have expertise — real expertise. Hard-earned, lived & specific. The kind that can’t be automated or replicated. Somewhere underneath the mortgage calculation & the fear of getting it wrong, you know it’s time to build something with it.
Something that is yours.
Every path to starting a business seems to require you to become someone you’re not. Post daily. Build an audience. Perform visibility for people who don’t know you yet in the hope that one day they will.
You’re exhausted just thinking about it but there is another way. It’s older than the internet & more stable than an algorithm.
It’s expertise in real relationship. Service built on trust. Business that grows because you’re good at what you do & people tell other people.
This is what serve teaches.
In this Substack essay, Alison names the major shift taking place in the workplace & why the age of AI is the birthplace of the service entrepreneur.
serve is a living practice room & monthly membership for women who are ready to start a service business on their own terms.
Not a course you consume & forget. Not a mastermind where the loudest voice wins. A practice room where you show up, build in real-time & develop the business foundation that will carry you into your next professional season.
Inside serve, you learn to build a business through direct relationship, genuine expertise & community — the oldest & most sovereign model that exists. Becoming a content creator is not required.
Each month inside serve covers the real work of building a service business.
We work through: your expertise architecture, your service model, your pricing, your client/customer acquisition strategy & the internal foundations that make a service business sustainable to show up in long-term.
You also get: full program on-demand, live mentoring calls, co-working sessions, in-person meet-ups, an AI mentor trained on the program & more.
This is not about moving fast. It’s about building right.
A clear roadmap from idea to sharing your service offerings with your network or the world.
Confident about your investment & the realisation it will continue to pay off as your business grows.
Safe in the hands of an evolutionary mentor who is leading in her field.
Clear about exactly who your customer is, what they need & how to market to them in a way that converts.
Learn a long-form content system that strengthens your direct & relationship-based marketing efforts.
A renewed sense of trust in the mentoring space & excited to work with Alison again.
Confident collaborating with AI & using it in your workflow.
Clarity around profit-based pricing that pays you what you’re worth.
An interesting, culturally relevant idea or brand that attracts your most aligned customers.
With a strategy that is custom-fit to you, a high mindset, clean energy, conscious community & accountability — anyone can.
You’re still employed but you’re ready to leave & you want to transition from an empowered place vs. a desperate one.
You have genuine expertise & you’re ready to build something with it.
You’re done with the idea that a successful business requires a large audience or becoming a content creator.
You want a business that funds a richer, more present, more sovereign life — not one that replicates the exhaustion you’re leaving behind.
You’re ready to practice — really practice — not just think about it.
You already have an established service business & want to scale aggressively.
You’re looking for a quick path to revenue without doing the foundational work.
You want someone to tell you what to do rather than help you build the discernment to decide for yourself.
Access all 12 lessons on-demand + supporting worksheets, templates, AI prompt packs. Feed it all into serve‘s custom AI mentor & bring your business through from a resourced, informed place.
define your version of true self success
It all starts with defining what success looks like to you. Together we’ll be declaring the Highest Vision you hold for your business & the life it will enable you to live.
regenerative entrepreneurship
Learn the hallmarks of regenerative entrepreneurship & how it informs what we build, how we build it & how we get to show up inside our businesses (hint: spacious, soft & strategic).
define the need you are meeting
A regenerative, service business is always meeting a need. Define the need you are uniquely positioned to meet & the problems your services will help solve.
create your business canvas
A refined, clear & strategic business canvas that outlines the need you’re meeting, how you meet that need, who you’re serving, revenue streams, pathways to your customer & more.
cognise your brand world
Move beyond writing a static brand strategy and into cognising a world for your customers & clients to belong within. This lesson outlines the process of becoming conscious of your brand as a living, intelligent world. Its rhythm, essence, archetypes & relational dynamics & then giving that intelligence language, structure & story.
develop your world’s visual identity
Translate the felt essence of your brand world into form. Colour, typography references, imagery, texture & motion become the language through which your world is seen & sensed. Rather than following trends or templates, you’ll learn to design from the inside out, expressing your world’s unique rhythm, mood & meaning in a visual system that feels alive.
develop & price your services
It’s now time to define what you will offer your clients or community members, how you will deliver those offerings & the investment for each.
revenue forecasting & financial milestones
Learn what a forecast is, how to set realistic financial milestones & what to pay yourself.
evolving beyond limiting beliefs about how much we can earn
A growth & mindset mentor will be leading a session on evolving beyond the limiting beliefs about what we’re capable or deserving of earning.
write your marketing strategy
Your marketing strategy takes key aspects of your business canvas & brand world & builds on them to define how you’ll create awareness, how you’ll move prospective clients or community members into the consideration phase & also how you’ll motivate & support them to buy.
develop your content marketing system
Content marketing can feel super overwhelming but it doesn’t have to be. Alison is a leading content expert & will be sharing her simple content marketing system with you — one you can implement straight away in your own business.
write your intentional action plan
Finish serve by writing an Intentional Action Plan. A clear, motivating & directional document that outlines the next most necessary steps for you to take.
I am going to help you build a service business that funds a richer, deeper, more offline life.alison rice
total value of the program
Why so much value?
Because Alison is yet to meet an emerging entrepreneur who can comfortably invest $30,000 upfront on what is essentially still just an idea.
That’s why serve exists at the price it does: To make starting your own service business less financially risky.
Using her signature blend of energy, strategy & mindset work, Alison teaches you how to build a human-centered service business that is in right relationship with the value you compose & the season of life you’re in.
In our revenue forecasting & financial milestones masterclass, Megan from Tended Wealth teaches you what a forecast is & how to think about the financial rhythm of a seasonal, service-based business that supports you to life a full and expressed life.
Vic leads a session on evolving beyond the limiting beliefs we often carry with us about what we’re capable or deserving of earning. You’ll learn how to alchemise to a more expansive number & how to hold it when the body inevitably tries to reject it.
In our intentional accounting masterclass, Mel Byrne from The Numbersmiths teaches you how to begin your business in a positive relationship with your numbers, tax obligations, cash flow & budget management practices.
Joanna explores social impact in business & how to find a purpose for our future profit. This is one way we get to be the change we want to see from the very beginning. Jo’s gift is helping businesses design culturally-relevant solutions to global problems.
Founder of Bandit Design Group, Mikeila guides you to conceive a visual world that has depth & meaning. A brand that is felt. You’ll leave the lesson with a visual world brief you can use when creating your branding or to share with a designer.
For more certainty, more savings, more proof that it will work.
But the practice room is where the certainty comes from. You don’t find it before you start. You build it by starting.
serve is not only a place to build your own business, it’s also a place to meet the people whose work may one day strengthen it.
As more businesses hire for outcomes & projects rather than fixed roles, the ability to work in trusted collaboration becomes more powerful. Many of the most exciting opportunities will go to people who can not only do excellent work, but who can also bring together the right constellation of people around a brief.
Inside serve, you may meet the strategist, copywriter, designer, facilitator, practitioner, producer, marketer or operator whose work sits beautifully beside your own.
This is part of what makes the room valuable.
It is not networking for the sake of it, it’s real proximity to like-minded women. It’s a chance to witness how others think, work & create. A room where future service collectives, referrals & collaborations form naturally.
In my ongoing commitment to building a business that — at its foundation — is an act of allyship, one of the most important questions I’ve learned I can ask is: Who isn’t in the room & why?
The serve Scholarship exists to ensure anyone experiencing financial hardship has a pathway to financial stability & independence. Priority is given to Black, Indigenous, People of Colour, people with a disability, domestic violence survivors & single mothers.
Write to me to explore a scholarship.
Alison xo
Consider emailing our team to explore the room in more detail & ask us questions.
2026 call times coming soon. Recordings will be uploaded within 24 hours.
The lessons are 1.5-2 hours in length. The rest is how much time you decide to commit to live calls, executing the strategy & connecting with your co-creators.
No, unfortunately you can’t cancel within the initial six-month period. After six months you can cancel or join the post-program tier.
The idea is that you pay what you can afford or nothing at all if an investment isn’t within your financial means.
Offline uses this economic justice tool as a guide.
Alison set the parameters for Offline scholarships after a series of cultural education & awareness sessions. One of the decisions she made after receiving this valuable counsel was to move away from an application process & instead, ask you to explore it with her.
So if you need a scholarship, she hopes you’ll write to her.
The serve Scholarship exists for any person experiencing significant financial hardship.
If you’d like to explore, please write to Alison: support@getoffline.co.
Yes. All calls are recorded.
Yes, you will retain access to the serve content & community + all future updates for as long as you’re inside.
Listen to this episode of Offline to hear Alison talk about the impact AI will have on permanent roles.
If this program doesn’t fit your needs in this professional season, consider exploring Alison’s 1-1 strategy services through Studio Offline.
