opening may 2026
Learn how to build a soft, spacious, human-centered service business in the age of algorithms & artificial intelligence. One that claims your specialness & can meet you in the season you’re in. Led by 10x award-winning leader & seasoned mentor Alison Rice.
As artificial intelligence advances, the workforce of the near future will be more fluid, contract-based & project-oriented than most of us have worked within.
serve is designed to meet this moment fully, offering a strategic, regulated, intelligent space to land & build a service business that will carry you into your next professional season.
Rooted in the principles of regenerative entrepreneurship, serve teaches you how to use your individual design, unique gifts, learned skills, lived experience & expertise to shape a service business that meets the need or the time & feels nourishing to show up in.
serve is for women already doing service-based work & for those transitioning from full-time employment to their own service business.
Consultants, coaches, strategists, writers, designers, facilitators, marketers, practitioners, healers, advisors, educators & creatives. This living practice room is for women ready to claim the need they’re here to meet & the value only they can compose.
In this Substack essay, Alison names the major shift taking place in the workplace & why the age of AI is the birthplace of the service entrepreneur.
serve is rooted in regenerative entrepreneurship.
That means we are not here to build businesses that look impressive from the outside while quietly draining the life out of the person inside them. We are not here to chase scale for its own sake, or perform success according to models that were never designed with softness, spaciousness, care, health, family, community or enoughness in mind.
The growth-at-all-costs model is dying because it asks too much of people & gives too little back. It extracts from founders, from customers, from communities & from the natural rhythms that make good work possible.
serve offers another way.
We have officially reached information overload. Instagram & TikTok are flooded with business coaches & marketing “gurus” promising $10k, $50k & $100k months. The advice is often conflicting & lacks the nuance required to build a profitable service business today.
It’s so normal to have countless Reels bookmarked, multiple e-books left unopened in your inbox & links to replays of webinars you signed up for but never attended. This living practice room allows you to leave all of that behind & focus on the advice from one seasoned business mentor who is thoughtfully scaling a human-centered service business today.
A clear roadmap from idea to sharing your service offerings with your network or the world.
Confident about your investment & the realisation it will continue to pay off as your business grows.
Safe in the hands of an evolutionary mentor who is leading in her field.
Clear about exactly who your customer is, what they need & how to market to them in a way that converts.
Learn how to create a system that supplements your direct, community & relationship-based marketing efforts.
A renewed sense of trust in the mentoring space & excited to work with Alison again.
Clear about why it wasn’t working & why Alison’s service journey strategy does work.
Clarity around a profit-aware pricing framework that can get you paid what the value you compose is worth.
An interesting, culturally relevant idea or brand that attracts your most aligned customers.
With a service business & strategy that is custom-fit to you, a high mindset, clean energy, conscious community & accountability — anyone can.
Inside serve, you get access to a 24/7 AI mentor trained on the program, Alison’s back catalogue of voice mentoring & regenerative entrepreneurship. Custom, specific, no hallucinations or generic advice. Use the prompt packs provided to generate your strategy.
The most powerful breakthrough of them all & one that happens in conscious community, sitting shoulder-to-shoulder with expanding women building alongside you. We won’t let you down.
Access all 12 lessons on-demand + supporting worksheets, templates, AI prompt packs & live mentoring calls. Feed it all into serve‘s custom AI mentor & bring your business through from a resourced, informed place.
define your version of true self success
It all starts with defining what success looks like to you. Together we’ll be declaring the Highest Vision you hold for your business & the life it will enable you to live.
regenerative entrepreneurship
Learn the hallmarks of regenerative entrepreneurship & how it informs what we build, how we build it & how we get to show up inside our businesses (hint: spacious, soft & strategic).
define the need you are meeting
A regenerative, service business is always meeting a need. Define the need you are uniquely positioned to meet & the problems your services will help solve.
create your business canvas
A refined, clear & strategic business canvas that outlines the need you’re meeting, how you meet that need, who you’re serving, revenue streams, pathways to your customer & more.
cognise your brand world
Move beyond writing a static brand strategy and into cognising a world for your customers & clients to belong within. This lesson outlines the process of becoming conscious of your brand as a living, intelligent world. Its rhythm, essence, archetypes & relational dynamics & then giving that intelligence language, structure & story.
develop your world’s visual identity
Translate the felt essence of your brand world into form. Colour, typography references, imagery, texture & motion become the language through which your world is seen & sensed. Rather than following trends or templates, you’ll learn to design from the inside out, expressing your world’s unique rhythm, mood & meaning in a visual system that feels alive.
develop & price your services
It’s now time to define what you will offer your clients or community members, how you will deliver those offerings & the investment for each.
revenue forecasting & financial milestones
Learn what a forecast is, how to set realistic financial milestones & what to pay yourself.
evolving beyond limiting beliefs about how much we can earn
A growth & mindset mentor will be leading a session on evolving beyond the limiting beliefs about what we’re capable or deserving of earning.
write your marketing strategy
Your marketing strategy takes key aspects of your business canvas & brand world & builds on them to define how you’ll create awareness, how you’ll move prospective clients or community members into the consideration phase & also how you’ll motivate & support them to buy.
develop your content marketing system
Content marketing can feel super overwhelming but it doesn’t have to be. Alison is a leading content expert & will be sharing her simple content marketing system with you — one you can implement straight away in your own business.
write your intentional action plan
Finish serve by writing an Intentional Action Plan. A clear, motivating & directional document that outlines the next most necessary steps for you to take.
I am going to help you build a service business that not only meets the needs of your clients & customers but one that also supports you to experience a full & expressed life.alison rice
total value of the serve program
Why so much value?
Because Alison is yet to meet an emerging (or established) entrepreneur who can comfortably invest $30,000 upfront on what is essentially still just an idea.
That’s why serve exists at the price it does: To make starting your own service business less financially risky.
If you were to engage experts & contractors to support you at each stage, the investment would exceed $30,000. This program is an opportunity to learn how to do it yourself & use the strategic knowledge over & over again in your business as you grow.
| Business Strategy | $10,000 |
| Marketing Strategy | $7,000 |
| Brand Strategy | $6,000 |
| Content Strategy | $5,000 |
| Offer Design | $3,000 |
| $30,000 coming soon |
Using her signature blend of energy, strategy & mindset work, Alison teaches you how to build a purpose-driven, profitable service business that is in right relationship with your values, people, place & planet.
In our revenue forecasting & financial milestones masterclass, Megan from Tended Wealth teaches you what a forecast is & how to think about the financial rhythm of a seasonal, service-based business that supports you to life a full and expressed life.
Vic leads a session on evolving beyond the limiting beliefs we often carry with us about what we’re capable or deserving of earning. You’ll learn how to alchemise to a more expansive number & how to hold it when the body inevitably tries to reject it.
In our intentional accounting masterclass, Mel Byrne from The Numbersmiths teaches you how to begin your business in a positive relationship with your numbers, tax obligations, cash flow & budget management practices.
Joanna explores social impact in business & how to find a purpose for our future profit. This is one way we get to be the change we want to see from the very beginning. Jo’s gift is helping businesses design culturally-relevant solutions to global problems.
Founder of Bandit Design Group, Mikeila guides you to conceive a visual world that has depth & meaning. A brand that is felt. You’ll leave the lesson with a visual world brief you can use when creating your branding or to share with a designer.
you are not alone. you are not failing. you just need support.
You took the leap which is incredible, now get the structure, support, strategy & accountability we all need.
serve is not only a place to build your own business, it’s also a place to meet the people whose work may one day strengthen it.
As more businesses hire for outcomes & projects rather than fixed roles, the ability to work in trusted collaboration becomes more powerful. Many of the most exciting opportunities will go to people who can not only do excellent work, but who can also bring together the right constellation of people around a brief.
Inside serve, you may meet the strategist, copywriter, designer, facilitator, practitioner, producer, marketer or operator whose work sits beautifully beside your own.
This is part of what makes the room valuable.
It is not networking for the sake of it, it’s real proximity to like-minded women building with intention & purpose. It’s a chance to witness how others think, work & create. A room where future consulting collectives, referrals & collaborations form naturally.
In my ongoing commitment to building a business that — at its foundation — is an act of allyship, one of the most important questions I’ve learned I can ask is: Who isn’t in the room & why?
The serve Scholarship exists to ensure anyone experiencing financial hardship has a pathway to financial stability & independence. Priority is given to Black, Indigenous, People of Colour, people with a disability, domestic violence survivors & single mothers.
Write to me to explore a scholarship.
Alison xo
Consider emailing our team to explore the room in more detail & ask us questions.
2026 call times coming soon. Recordings will be uploaded within 24 hours.
The lessons are 1.5-2 hours in length. The rest is how much time you decide to commit to live calls, executing the strategy & connecting with your co-creators.
No, unfortunately you can’t cancel within the initial six-month period. After six months you can cancel or join the post-program tier.
The idea is that you pay what you can afford or nothing at all if an investment isn’t within your financial means.
Offline uses this economic justice tool as a guide.
Alison set the parameters for Offline scholarships after a series of cultural education & awareness sessions. One of the decisions she made after receiving this valuable counsel was to move away from an application process & instead, ask you to explore it with her.
So if you need a scholarship, she hopes you’ll write to her.
The serve Scholarship exists for any person experiencing significant financial hardship.
If you’d like to explore, please write to Alison: support@getoffline.co.
Yes. All calls are recorded.
Yes, you will retain access to the serve content & community + all future updates for as long as you’re inside.
Listen to this episode of Offline to hear Alison talk about the impact AI will have on permanent roles.
If this program doesn’t fit your needs in this professional season, consider exploring Alison’s 1-1 strategy services through Studio Offline.
