express interest for 2026
Join award-winning leader & evolutionary business mentor, Alison Rice, to learn how to build a purpose-driven & profitable service business that gives you the freedom & flexibility you’re desiring.
Goodbye Girl Boss. The new era of entrepreneurship is here & it’s service-led, life-giving & seasonal. We are not here to work more than we live or to be contained to a rigid 9-5 schedule that leaves us very little free time to explore other parts of ourselves.
We are here to experience everything our one, big life has to offer & to do that, we need greater control over our time. The system many of us have been told to subscribe to simply can’t support our fullness or prioritise our wholeness. It can’t move with the natural & intrinsic seasons & cycles that exist within a diverse & expressed life.
So it’s time to build our own system. It’s time to believe in our innate resourcefulness & our ability to successfully work for ourselves.
serve is a business program for emerging service-led entrepreneurs — practitioners, teachers, coaches, mentors, consultants, advisors, creatives — service providers of all kinds. It’s also for service entrepreneurs who have already taken the leap but need deeper support to build a profitable business that can comfortably & consistently pay them what they are worth.
Listen to this episode of Offline, The Podcast to meet some past co-creators & hear Alison speak about serve in more detail.
Anyone can create a brand, build a website & start offering their services, but it takes a strong foundation, structure, strategy & accountability to turn that brand into a profitable business.
& that’s what Alison is offers in serve — the step-by-step process to creating a culturally aware, spiritually intelligent brand & a profitable business that can pay you what your gifts & skills are worth.
We have officially reached information overload. Instagram & TikTok are flooded with business coaches & marketing “gurus” promising $10k, $50k & $100k months. The advice is often conflicting & lacks the nuance required to capture high quality leads & convert followers into clients.
It’s so normal to have countless Reels bookmarked, multiple e-books left unopened in your inbox & links to replays of webinars you signed up for but never attended. This program allows you to leave all of that behind & instead, focus on the advice from one seasoned business mentor who is thoughtfully scaling a service business today.
Leave serve with a clear roadmap from idea to sharing your service offerings with the world.
Confident about your investment & the realisation it will continue to pay off as your business grows.
Safe in the hands of an evolutionary mentor who is leading in her field.
Clear about exactly who your customer is, what they need & how to market to them in a way that converts.
Understanding what content marketing is & how to create a system that drives conversion.
A renewed sense of trust in the mentoring space & excited to work with Alison again.
Clear about why it wasn’t working & why Alison’s service journey strategy does work.
Clarity around a profit-aware pricing framework that can get you paid what you’re worth.
An interesting, culturally relevant idea or brand that attracts your most aligned customers.
With a service strategy that is custom-fit to you, a high mindset, clean energy, conscious community & accountability — anyone can.
It’s tempting to try & do it on our own with the intention of saving money, but the time it takes actually costs us money in the end. Learn from someone who has been where you are, knows what is required at each stage of starting & scaling a service business.
The most powerful breakthroughs of them all. The truth is, a world-class strategy is meaningless in the face of limiting thoughts, beliefs, patterns or behaviours.
Enrols in February. Begins in March. Everything is recorded.
define your version of true self success
It all starts with defining what success looks like to you. Together we’ll be declaring the Highest Vision you hold for your business & the life it will enable you to live.
regenerative entrepreneurship
Learn the hallmarks of regenerative entrepreneurship & how it informs what we build, how we build it & how we get to show up inside our businesses (hint: spacious, soft & strategic).
define the need you are meeting
A regenerative, service business is always meeting a need. Define the need you are uniquely positioned to meet & the problems your services will help solve.
create your business canvas
A refined, clear & strategic business canvas that outlines the need you’re meeting, how you meet that need, who you’re serving, revenue streams, pathways to your customer & more.
cognise your brand world
Move beyond writing a static brand strategy and into cognising a world for your customers & clients to belong within. This lesson outlines the process of becoming conscious of your brand as a living, intelligent world. Its rhythm, essence, archetypes & relational dynamics & then giving that intelligence language, structure & story.
develop your world’s visual identity
Translate the felt essence of your brand world into form. Colour, typography references, imagery, texture & motion become the language through which your world is seen & sensed. Rather than following trends or templates, you’ll learn to design from the inside out, expressing your world’s unique rhythm, mood & meaning in a visual system that feels alive.
develop & price your services
It’s now time to define what you will offer your clients or community members, how you will deliver those offerings & the investment for each.
revenue forecasting & financial milestones
Learn what a forecast is, how to set realistic financial milestones & what to pay yourself.
evolving beyond limiting beliefs about how much we can earn
A growth & mindset mentor will be leading a session on evolving beyond the limiting beliefs about what we’re capable or deserving of earning.
write your marketing strategy
Your marketing strategy takes key aspects of your business canvas & brand world & builds on them to define how you’ll create awareness, how you’ll move prospective clients or community members into the consideration phase & also how you’ll motivate & support them to buy.
develop your content marketing system
Content marketing can feel super overwhelming but it doesn’t have to be. Alison is a leading digital content expert & will be sharing her simple content marketing system with you — one you can implement straight away in your own business.
write your intentional action plan
Finish serve by writing an Intentional Action Plan. A clear, motivating & directional document that outlines the next most necessary steps for you to take.
I am going to help you build a service business that not only meets the needs of your clients & customers but one that also supports you to experience a full & expressed life.alison rice
total value of the serve program
Why so much value?
Because Alison is yet to meet an emerging (or established!) entrepreneur who can comfortably invest $30,000 upfront on what is essentially still just an idea.
That’s why serve exists at the price it does: To make starting your own service business less financially risky.
If you were to engage experts & contractors to support you at each stage, the investment would exceed $30,000. This program is an opportunity to learn how to do it yourself & use the strategic knowledge over & over again in your business as you grow.
| Business Strategy | $10,000 |
| Marketing Strategy | $7,000 |
| Brand Strategy | $6,000 |
| Content Strategy | $5,000 |
| Offer Design | $3,000 |
| $30,000 coming soon |
Using her signature blend of energy, strategy & mindset work, Alison will be teaching you how to build not only a purpose-driven, service-led business, but also a profitable business that is in right relationship with your values, people, place & planet.
In our revenue forecasting & financial milestones masterclass, Megan from Tended Wealth will be teaching you what a forecast is & how to think about the financial rhythm of a seasonal, service-based business that supports you to life a full and expressed life.
Vic will be leading a session on evolving beyond the limiting beliefs we often carry with us about what we’re capable or deserving of earning. You’ll learn how to alchemise to a more expansive number & how to hold it when the body inevitably tries to reject it.
In our intentional accounting masterclass, Mel Byrne from The Numbersmiths will be teaching you how to begin your business in a positive relationship with your numbers, tax obligations, cash flow & budget management practices.
Joanna & Alison will be exploring social impact in business & how to find a purpose for our future profit. This is one way we get to be the change we want to see from the very beginning. Jo’s gift is helping businesses design culturally-relevant solutions to global problems.
Founder of Bandit Design Group, Mikeila will be guiding you to conceive a visual world that has depth & meaning. A brand that is felt. You’ll leave the lesson with a visual world brief you can use when creating your branding or to share with a designer.
you are not alone. you are not failing. you just need help.
You took the leap which is incredible, now get the structure, support, strategy & accountability we all need.
One of the places we’ll be gathering is our Community Room. Inside you’ll be able to connect with like-minded entrepreneurs who are choosing to use their gifts, skills & expertise to serve the needs of the time.
In my ongoing commitment to building a business that — at its foundation — is an act of allyship, one of the most important questions I’ve learned I can ask is: Who isn’t in the room & why?
The serve Scholarship exists to ensure anyone experiencing financial hardship has a pathway to financial stability & independence. Priority is given to Black, Indigenous, People of Colour, people with a disability, domestic violence survivors & single parents.
Write to me to explore a scholarship.
Alison xo
Consider emailing our team to explore the program in more detail & ask us questions. Alison offers serve just once a year so we want you to feel informed.
Lessons take place on Tuesdays at 12.30pm Sydney time. Session recordings will be uploaded within 24 hours.
The lessons are 2-2.5 hours in length. You can attend live or watch the replay.
No, unfortunately you can’t cancel mid-program. When you enrol, you are committing to the full program & investment.
The idea is that you pay what you can afford or nothing at all if an investment isn’t within your financial means.
Offline uses this economic justice tool as a guide.
Alison set the parameters for Offline scholarships after a series of cultural education & awareness sessions. One of the decisions she made after receiving this valuable counsel was to move away from an application process & instead, ask you to explore it with her.
So if you need a scholarship, she hopes you’ll write to her.
The serve Scholarship exists for any person experiencing significant financial hardship. Priority is given to Black, Indigenous & People of Colour; & disabled people.
If you’d like to explore, please write to Alison: support@getoffline.co.
Yes. All lessons are recorded.
You will retain access to the serve content & community.
Listen to this episode of Offline, The Podcast to meet some past co-creators & hear Alison speak about serve in more detail.
If this program doesn’t fit your needs in this professional season, consider exploring Alison’s 1-1 strategy services through Studio Offline.
